Client
YPF
Pitch Line
After 36 years of waiting, The World Cup won by argentina in Qatar brought the country together.
Everything was peace and love. But it didn’t last long.
​Because what football had united, the elections separated.
The country was now more divided than ever.
​Until YPF, one of Argentina´s most emblematic brands,
joined forces with the only person capable of bringing them back together.
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CREDITSAgency: ISLA Chief creative officers: Ariel Serkin & Rodrigo Grau Chief strategy officer: Mariano Serkin Executive creative directors: Mariano Gamba & Rodrigo Greco Creative Directors: Patricio Ramirez Isla & Nachez Jimenez. Managing Director: Vica Clucellas Grouper PM y Producer: Manu Sorzana Producer: Berenice Sotelo Productora: LANDIA. Director: Fran Colombatti Productor Ejecutivo: Adrián D'Amario \ Diego Dutil| Productora: Victoria Martin AD: Felipe Hoya Asistente Creativo: Ignacio Perez Elgorriaga Director de fotografÃÂa: Juan Maglione Jefe de Producción: Juan Escolar GRIP: Nestor Paradiso Utilero: Ariel Enriquez Coordinación de Post: Andrea Sarno Editor: Vane Ferrario Colorista: Ale Lescano VFX: Les Amateurs Casa Sound Mix: Papa Musica Música: Papa Music Locutor: Gonzalo Heras
The song "Zona de promesas" was chosen because it perfectly encapsulates Lionel Messi's life and career. From his humble beginnings in Rosario, to the lost final in 2014, and finally the World Cup triumph in 2022, "I want to go back, just to kiss her". This captures the essence of perseverance, determination, and hope that have defined his life.
Zona de Promesas
Gustavo Cerati
Mom knows well
I lost a battle
I want to go back
Just to kiss her
​
It's not bad to be my owner, again
Nor fear that the river bleeds and calms
As I tell her my prayers
​
It takes time to arrive
And in the end In the end,
there's a reward
One day before the launch, the commercial went viral and organically surpassed 1 million views.
