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YPF
Relax, you're a world champ'
On this first anniversary of the World Cup, we found it interesting to reflect the joy that all Argentinians feel when remembering that we are world champions. We sought to return for a moment to December 18, 2022. To that historic moment of absolute happiness. And obviously, we did it with that familiar tone of humor that suits Messi and the brand so well.
The campaign positioned the YPF app as the most downloaded in Argentina.
The platform topped the 'Top Free Apps' charts on Android and iOS stores thanks to the action implemented by YPF Serviclub
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